Indian egg producer Vangili Feeds is planning to launch specialty eggs enriched with vitamins from DSM Nutritional Products in August to cash in on growing interest in health food in India. Interest in health food is growing among educated people, especially those working in the technology sector.
Specialty eggs, which offer health benefits from nutrients like folic acid, fit with well their lifestyle. The specialty eggs will be targeted at children, patients with heart problems and pregnant women. The branded, specialty egg market in India is about 6 million eggs/month, far smaller than the total market of 3.6 billion eggs/month, but its growth is about 20%/year.
Source: Asian Agribusiness Group
