Demand for branded, local chicken meat is growing in Vietnam as consumers are turning away from imported products that authorities tainted and not fit for consumption recently. Maximart, a supermarket chain in Ho Chi Minh City, said sales of branded, locally produced chicken meat at its stores in the city soared 50% to 120kg/day in June from the previous month.
The branded products include CP, Phu An Sinh and Binh Minh. It said demand for chicken meat under these brands is increasing, especially for chicken wings. The price of branded chicken wings at the stores jumped 23% in June to VND 84,000 (USD 4.4) from the month earlier.
Source: Asian Agribusiness Group
