Industry players in India have predicted that chicken consumption in the country will double in the next 4-5 years. They say that the eating-out phenomenon, with more quick service restaurant chains opening up, is changing the consumption profile of Indians. The current chicken consumption is under 3 kg per head a year. To cope with the doubling of demand by 2014-15, the industry will need to expand at a rate of 12-15% annually, requiring an investment of INR 300 (USD 6.38) per commercial broiler and INR 450-500 (USD 9.57-10.63) per commercial layer, not including the land cost, says Venkateshwara Hatcheries' Deputy general manager PG Pedgaonkar.
Source: Asian Agribusiness Group
