(UK) New research by British Lion egg products has shown that consumers are confused about the origin of ingredients in food products.
Just two per cent of consumers buying quiche, cake, sandwiches, scotch eggs or mayonnaise expect them to contain imported eggs, yet industry figures estimate that at least one-third of these products are made using foreign egg product.
The survey revealed that if consumers were offered the choice, 78% would prefer these products to be made with British Lion eggs. For 9 out of 10 consumers, this was because they preferred to buy British and 84% said it was because they trust the Lion mark.
Lower food miles, food safety and supporting British farmers were high among the other reasons those asked would prefer the use of British Lion egg products in products such as quiche and egg sandwiches.
More than 80% wanted the introduction of labelling to help clear up any confusion and help consumers to make an informed choice over the origin of food they purchase.
Clive Frampton, British Egg Products Association Chairman, said: “The majority of consumers who prefer to buy British may not know the origins of their food. Consumers concerned about where their food comes from would be disappointed to know ‘Made in the UK’ is not a clear indication of provenance.
“The combination of the highest food safety standards plus rising concern about food miles and sustainability make British Lion egg products the logical choice for consumers and food manufacturers.”
British Lion egg products are produced to the highest food safety standards, adhering to a strict Code of Practice that covers feed control and food safety regulations. Provenance and traceability are guaranteed.
Source: British Lion Egg Products
