(INDIA) Suguna Poultry Farm Ltd, reportedly for the first time in India, presents a range of premium quality value-added eggs enriched with special nutrients like Omega 3 fatty acids, selenium, vitamins and minerals that not only provide nutritional value but specific functional benefits to the consumer. The enrichment is done by giving special natural feed to the hens that are maintained in the company's bio-security-certified farms. The egg absorbs the nutrient properties from the hen's diet.
The company now offers four varieties of value-added specialty eggs – Active, Heart, Pro and Shakti – each fortified with specific vitamins, and nutrients to help maintain a balanced diet and healthy lifestyle for people of all age groups and health conditions.
"We ensure that the eggs are graded, cleaned and stamped with a quality seal and packed in pulp cardboard carton, using stringent standards," stated V K Mohan, general manager, consumer products, Suguna Poultry.
There is a huge market for value-added eggs going by the shift in the consumers mind for preventive healthcare. The company will market these eggs only in India for the present. "The concept of fortified eggs is a rave globally," he added.
Over the last three years, extensive efforts were made to work towards the acceptance of fortified eggs by the company. It carried out an extensive market sampling to comprehend the consumers' interest in fortified eggs which proved positive. Now it is gearing up to engage itself in creating massive awareness on the need for specific nutrition, according to Mohan.
The eggs come in 6-egg container boxes as a value-for-money product and are available at leading supermarkets and company's outlets across the country at a price range varying between Rs 30 and Rs 36 for half-a-dozen.
Suguna Active is designed specifically for children, adults, pregnant women, lactating mothers and for those who have an active lifestyle and require additional nutrition. It contains docosahexaenoic acid (DHA), organic selenium and vitamin E.
Source: FnBnews.com
